The sport of Tennis has a global following and is perhaps one of the most glamorous media spectacles. The tournaments are scheduled all over the world and it has spawned superstar players who have a celebrity like following. The business side of the sport is worth billions of dollars in merchandizing, sponsorships, media broadcasting and tickets. The tennis equipment is sold all over the world and is one of the most lucrative merchandizing business. A recent study in America showed that Tennis is among the top 5 sporting events in terms of commercial appeal and fan following. The profile gets a major boost during the four Grand Slam events that are the most prestigious and marquee tournaments of the tennis calendar. The game has indeed come a long way from the 18th century origins which was started on the croquet grounds of Birmingham in England african mango diet . The popularity of the game is attributed to     Global media attention and increase in the number of tournaments and matches splayed each year    Superstar status of the top players that have become sports icons     Brand endorsements of not just tennis related products but a diversified portfolio of consumer items like cars, food products and even high-end coutureThe Merchandizing Business Global Sales Of Tennis EquipmentA very large part of the success of tennis as a sport is due to the merchandizing of tennis products. There are stores all over the world that sell tennis clothing, racquets, balls and shoes both online and offline. The endorsement of superstars like world No. 1 Roger Federer has had a huge impact on the sales of tennis products. There are many products that have been specially designed keeping his image and lifestyle in mind.